I don’t get this new math

                                                                           

Let’s see if I have this right.

   You make most of your income from current customers
+ Your current customers are happy with you, so they are predisposed to buy again
+ Your current customers know you and take your calls
+ Your current customers have other needs

= You invest 90+% of your marketing budget on chasing after strangers/prospects.

Help me see how that adds up again?

Photo courtesy of flickr.com from the works of lacadaz.