The envelope please…

August 2, 2007

Envelope Believe it or not…there are books written about the variety of envelopes. And they have huge glossaries of envelope terms. As I flipped through them, I realized that some were new to me, so I thought you might like to bone up on your envelope knowledge.

B.R.E. (I started with an easy one):  Business Reply Envelope. This usually has a first class permit, indicia and return address pre-printed on envelope. 

Flush cut: to cut flush means to cut the top flap off the envelope.

Point:  A unit of thickness equal to 1/1000 of an inch.

Blank: Paper stock that is die cut into appropriate envelope shape. When folded and glued, it becomes an envelope.

McIntyre Corners: Predominantly found in booklet style envelopes. Notches are made at the top of the two side seam shoulders to facilitate automatic insertion.

Thumb cut: A notched opening to allow easy access to contents.

Think about it….if you are sending a direct mail piece…why not improve the odds of your piece getting opened by doing something interesting with the envelope?

What have you done with the packaging of a direct mail piece to get your audience's attention?

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Do you market to your own employees?

August 1, 2007

John Moore over at Brand Autopsy talks about the incredible marketing value that Apple generated when they gave every one of their employees a new iPhone. No argument from me there.

But what do you do when you're not Apple and you can't pop for a $600 phone for every team member?  Most companies don't do anything.  Big mistake.

2dq Read about how one marketer made sure his employees felt appreciated in a way that any business can afford and do.

And yes, the photo is a hint.

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