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I had coffee today with a gentleman who made the comment that "branding was the hot, new thing."
Yes and no. It’s certainly one of the buzz words of the day. But the truth of the matter is… genuine, dig deep branding is a fundamental truth that has been talked about for a century or better. Listen to what branding expert Mark Twain has to say on the subject:
"I cannot give you a formula for success, but I can give you a formula for failure, which is: Try to please everybody."
How about you? Are you narrowing your focus or in this recession panic filled time, are you trying to please everyone?
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