What matters when it comes to SEO?

SEO seems like this enigma shrouded in mystery, doesn’t it?  But there is actually a science to understanding what matters in terms of success.

I found this infographic (from Search Engine Land) that does a great job of spelling out the ingredients needed to have an effective SEO strategy.

You can download a much larger (and easier to read) PDF of the SEO infographic by clicking here.

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