Not a hand check…a brand check!

Remember those junior high and high school parties?  When some parent, thinking they’re funny, would shout "hand check!"  Well, think of me as a marketer who thinks he’s funny and I am shouting…

"Brand check!"

Think your brand is rock solid?  Let’s check. For the next week, we’re going to conduct some poor man’s research.  You’ll need a pad of paper and a pen or pencil.

Ask every customer, vendor, consumer of your goods/services, and employee to describe your organization in a single word.  You’ll be amazed at the insights from this little exercise.

Anyone brave enough to share the results on my blog?  Why not share the learning?