Ease into the week — personal brand license plate?

I don’t know about you but Sunday nights are time for me to catch up.  On my reading, on my work, on my relationships — all with an eye on Monday morning and knowing that the 180 mph pace is about to resume.

Sundays also seem to be my day for deep thoughts.  I thought it might be fun to ease into the week together with a question that is sort of about branding and marketing but also has a personal element to it as well.  A chance to get to know each other AND talk shop.  Perfect for a Sunday night.

At MMG, we’re all about branding.  We preach it, believe in it and celebrate it for our clients.  But, there’s a whole movement surrounding personal branding too. 

As I walked by my SUV tonight, my license plate caught my eye.  I’ve had the same plate for about 9 or 10 years now and it never fails to strike up a conversation.  But, in a lot of ways, it is the core of my personal brand.  I thought I’d share it with you and ask you this question:

If you could brand yourself with a license plate (let’s say a max of 8 letters) what word or combination of letters would you choose to tell the world what you are all about?