Ease into the week — who creates a lovefest for you?

Portrait of Walt Disney, 1 January 1954 Here i...Image via Wikipedia

I don’t know about you but Sunday nights are time for me to catch up.  On my reading, on my work, on my relationships — all with an eye on Monday morning and knowing that the 180 mph pace is about to resume.

Sundays also seem to be my day for deep thoughts.  I thought it might be fun to ease into the week together with a question that is sort of about branding and marketing but also has a personal element to it as well.  A chance to get to know each other AND talk shop.  Perfect for a Sunday night.

We’ve all read and heard about experiential marketing.  Marketing that goes beyond features and benefits and actually makes the customer a part of the selling/buying experience.  Great examples are some of the themed restaurants like Rain Forest Cafe or shopping/road testing a Harley.  These businesses have captured a powerful marketing truth.  People buy what they love and what they feel a part of.  So here’s this week’s question:

What business or retail establishment best envelopes you into the buying experience, creates a lovefest between you and them, and makes you feel like a member of the club?  And, of course,  how do they do that for you?

My answer?  Walt Disney World.  (not just any amusement park or theme park — just this one) I step onto the grounds and I change.  Physically, emotionally, mentally.   I’ll bet if you tested it, my blood pressure would drop 15 points.  The smells, the sounds, the visual stimulation — it all connects with me, heart and soul.  Its hard to explain and sounds a little nutty I suspect, but its like going home for me.  More on this later…

P.S. I plan on doing a 9-day blog series, "What marketing lessons can we learn from Walt Disney" in a few weeks, when my family and I make our annual pilgrimage to the mouse house.

P.S.S.  Runners up for me in this question…the Apple Store, Barnes & Noble.

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