Image via CrunchBase
When I read on Easton Ellsworth’s blog about the Fortune 500 Corporate Blog Project, I decided I wanted to participate. The premise is simple…volunteer bloggers choose one or more of the Fortune 500 companies and do a little legwork to see if the company has an official blog. Post it wiki style and voila, together we have created some pretty impressive knowledge.
I chose one of my favorite companies, #159 Apple. (AAPL) I have to admit, I made the assumption that of course they’d have a corporate blog. I mean, come on…it’s Apple.
Typical of Apple, they aren’t doing it like most others. Instead, on their homepage is a link to what they call Hot News with an RSS feed. But the Hot News is a blend of internal news and links to outside sources, like O’Reilly Digital Media and the St. Paul Pioneer Press.
There are no opportunities to comment or trackback. So not exactly a blog, but more than a website.
There are plenty of unofficial blogs focusing on Apple, their products, et al as you might imagine. Technorati lists over 4,300 of them.
If you haven’t grabbed a company to research — grab one soon. I’m off to add my 2 cents to the wiki.