Despite a bazillion new blogs being started every day, business blogging still seems to be in its infancy. Many companies are still wondering why they would need a blog. And maybe they don’t. Creating and maintaining a blog is not for everyone or every organization. But that doesn’t mean blogging isn’t an important business tool.
You should use blogs to listen to your customers. You’ll be amazed at what they’re saying. Here are a couple links that say it better than I can. Mike’s post tells you how to do it. Tom’s two-parter will give you a remarkable example of how a company turned a rant into a rave…all by listening to blogs.
Mike Sansone’s How To Listen In post.
Read…and learn. And start to listen.