Every once in awhile I run across something that so brilliantly captures an idea, emotion or truth that I wish I had written it. I felt that way after I read Joe Calloway’s Become a Category of One and Steve Farber’s Radical Leap.
I felt that same surge of both admiration and envy when I saw this. Stick with it for the entire two minutes. The twist is worth the wait.
I hope we all aspire to be this good at something!
What’s great about this, too, is that it underscores a fundamental truth: things can look quite different from another angle. Nice!
Agreed. It is the best of copywriting…both form and function supporting the core message.
Selfishly, as a writer, I also love that it clearly demonstrates that memorable copy is not accidental. This is a wrok of art, in term so using words as a medium.
Thanks for stopping by!
This is one of the best things I’ve seen in a long time. Thank you so much for sharing. See you soon.
I know…it¹s such brilliant writing. And you know it wasn¹t their first
idea either! A good reminder that we have to be still and just ³be² with a
marketing challenge long enough for the great solutions to bubble up.
The power of perspective! Things are not what they seem. Very creative and clever. Thanks. I am going to have my students start reading your blog and hopefully posting some comments in advance of your visit on Nov. 6th. Thanks. Jann
I agree…incredibly clever. And, not something that came quickly. A good reminder that we need to slow down to do something exceptional.
Thank you for sharing some nice thing here. The video is really very nice.