Ease into the week– What brand intersects with your holidays?

I don’t know about you but Sunday nights are time for me to catch up.  On my reading, on my work, on my relationships — all with an eye on Monday morning and knowing that the 180 mph pace is about to resume.

Sundays also seem to be my day for deep thoughts.  I thought it might be fun to ease into the week together with a question that is sort of about branding and marketing but also has a personal element to it as well.  A chance to get to know each other AND talk shop.  Perfect for a Sunday night.

One element that incredible brands and the holidays have in common is deeply-held emotions.  Power brands are the ones that consumers hold in their heads AND hearts.  The holidays are the same.  Our heads get wrapped around the party planning, gift wrapping and all the other details.  But our hearts cherish the magical memories that trigger our emotional core.

So here’s this week’s question:

What brand (or specific product or service) plays a key role in your holiday memories and emotions?  How did it earn such a noteworthy place in your family’s traditions, memories or story telling?

Mine?  Silly but somehow significant.  Lifesavers Story Books.   Lifesaver_1 You know, the little cardboard box filled with 10 rolls of lifesavers?   They probably cost  a couple bucks, but  our holiday would not be the same without them.  My mom started the tradition when my little sister and I were just kids.  Every year, Santa would bring us each one.   

Today, some 40+ years later, Santa still brings every member of the family their own book.   We joke about it  "oh…what a surprise, a lifesaver book!"  But I know I would be  awfully disappointed if  there wasn’t one under the tree with my name on it.

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4 comments on “Ease into the week– What brand intersects with your holidays?

  1. Hey, Drew – Those Lifesaver’s storybooks bring back great memories for me, too. All the kids would get them from my Grandma, and then I’d try to trade for as many Wild Cherry rolls as I could.

    Another is the chocolate advent calendars. Cardboard-box calendars, with chocolates behind little die-cut doors – one for each day leading up to Christmas. I hadn’t seen them since I was a kid, but my wife bought each of my kids one this year, and got me one too. It’s funny how a cheap little thing can make my whole holiday season.

  2. Tony,

    Ahh, I love those advent calendars too. We’ve had one for years. My mom always sends us one. My daughter and I were just discussing the quality of the chocolate used!

    Human beings are emotional creatures…we buy based on those emotions. That’s why some brands are so woven into our memories!

    Drew

  3. Dee says:

    Hey Drew – I used to get them from Grandma each year (a story book and $20). Well they are apparently disappearing and she’s having trouble finding them… but that’s not the reason I post.
    I got married in 2000. October 2000. And to my shock – Grandma sent a wreath to our house (like she does to my parents and aunts/uncles). So on Christmas Eve all the grandkids were gathered around (there’s 23 of us) along with aunts/uncles/great-grandkids (all said and done about 50 people) and the little boxes from grandma are being handed out to the person on the label. My cousin to the right got hers… the cousin to the left got hers… and no little box for me. Apparently getting married means no more story books!!! I joke with my husband that if I’d have known that he’d be toast – but I am really shocked at how this shook me to my core. The cash – nope don’t need it. But that blankie, that comfort item, that precious stuffed animal – that storybook, it WAS Christmas in my mind. Just as much as Christmas Eve at Grandma’s house has been for my entire life. My cousin to the left holler’d out “Where’s Dee’s?” so Grandma scooted back to the closet and pulled out one (an extra she had bought). So I did get my storybook that year. I told her – I’ll be ok – the wreath really was beautiful and I did appreciate it very much. So I’m back to getting the grown-up present, but I’ve warned my cousins – when you get married, no more story books. Only one cousin has been married since me. Make your own conclusions, you and I know the truth.

  4. Dee,

    Your post made me laugh out loud — thank you. I think you’d better ditch the husband or train him to get you the storybook. After all he’s the reason you go without now!

    Love family traditions and how we all modify them in our own ways.

    Hope you get your storybook this Christmas!

    Drew

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