I truly believe as marketers, we can and should look for ways to use our powers for good. Not unlike superheroes, really. (I vote minus the cape and tights!)
There’s no reason why you can’t showcase your skills, products and services while also making the world just a little bit better. Want proof? Check out this promotion from Xerox.
If you go to this web site (http://www.letssaythanks.com) you can pick out a postcard and Xerox will print it and it will be sent to a soldier who is currently serving in Iraq. You can’t pick out who gets it, but it will go to some member of the Armed Services.
You pick the graphic and either one of their pre-written messages or you can write you own. I just sent one and I think it took me about 3 minutes. But I am going to feel good about it…and the company that created the opportunity for a lot longer than that.
Regardless of where you sit politically, this is a cool thing. Bravo Xerox — you’d look good in a cape!
Thanks for the link, Drew! I just added my own best wishes, too. (Not matter what your politics, send a card and say thanks to a soldier who said yes to serving his or her country.)
I agree completely. Politics matter not. Those men and women deserve our gratitude and Xerox found a smart way to do good…and look good.
Smart and ethical marketing.