Don’t waste an opportunity to brand every customer experience. If you have to put a caller on hold, what happens? Consider these options over being lazy and just playing muzak or a local radio station.
- Record client testimonials
- Ask provocative questions (the current one at MMG is "if you were a superhero what would you insist went on your utility belt?") that reflect your brand
- Answer a few frequently asked questions
Whatever you do, give them an option to hit a button and get to a live body. No one’s brand includes frustrating the stuffing out of a caller because they are caught in a voice mail maze.
That’s it. Go put it into action!