:60 ticks marketing tip: How many words?

60ticks_1 Grab it fast…it’s gone in about a minute.  A :60 ticks marketing tip is 150 words or less…so read it in a minute and implement it in the next!

When it comes to writing compelling radio, you need to pace yourself.   Too often, copywriters shove about 50% too many words into their scripts.  Here’s a good rule of thumb:

60 seconds — 150 word count

30 seconds — 75 word count

15 seconds — 36 word count

That’s it….go put it into action!

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6 comments on “:60 ticks marketing tip: How many words?

  1. John Clayton says:

    As a radio AND TV travel journalist, I often need to know ASAP, how many words can I use in a 30, 60 or 90 second spot. So YOUR info is VERY helpful – only other comment is that it is VERY hard to know what words to put in Google search to find YOUR answer.

    1. Lori Drafahl says:

      I just put in “how long is a 30 second script” and found it right away. (Hi Drew! – nice tip. Hope you’re doing well!)

      1. Hey Lori — good to hear from you! Hope all is well with you and yours!


  2. To keep track of the word and character count, I use this http://wordcounttools.com tool and it works like a charm.

  3. mark says:

    How many sill pics should be in a 30 sec commercial selling an item.

    1. That’s not a constant. It depends on the spot’s mood, timing, music bed and tone. Is it somber — than fewer. If it’s high energy — than more. You’ll have to pay close attention to both your message and your audience and go from there. In general, people use too few and the spot feels like it’s dragging.


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