Ease into the week – rather fight than switch?

I don’t know about you but Sunday nights are time for me to catch up.  On my reading, on my work, on my relationships — all with an eye on Monday morning and knowing that the 180 mph pace is about to resume.

Sundays also seem to be my day for deep thoughts.  I thought it might be fun to ease into the week together with a question that is sort of about branding and marketing but also has a personal element to it as well.  A chance to get to know each other AND talk shop.  Perfect for a Sunday night.

Most of you will be too young to remember the famous Tareyton cigarette campaign which proclaimed "I’d rather fight than switch."    Here’s a flash from the past for those of you who love vintage ads.

So here’s the question to take us into the first 5 day work week of ’07.  What brand would inspire you to utter the infamous line, "I’d rather fight then switch?"

For me, it’s Coke.  If a waitress says "we serve Pepsi" I respond with "I’ll have iced tea."  I fell in love with the brand as a teen.  For me, Coke is Americana, baseball, and being old fashioned neighborly. 

There are few treats I love more than an ice cold Coke in the bottle.  It’s no one I indulge in very often, but it’s one of my favorites.

How about you…what brand is non-negotiable for you?

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7 comments on “Ease into the week – rather fight than switch?

  1. Connie,

    It’s funny how nostalgic we can get for old commercials, isn’t it. It really must be in our blood.

    You and I could travel and computer together anytime. I am right there with you on both the Coke and the Mac preferences. When will the rest of the world learn??


  2. I’ve spent some time thinking about my loyalty to particular brands and except for my strong preference for Toyota cars, I tend to be loyal to particular products rather than brands.

    Drake’s Devil Dogs are better than Hostess’ version. But Hostess makes the superior SnowBall no matter what Drakes makes.


    Actually I’ll tend to stay away from certain brands than be attracted. I won’t buy Little Debbie or Coors because I don’t like the owners’ politics. (On the flip side, I’m sure there are those who support these brands because of the owners’ politics. So all is in balance.)

  3. Roberta,

    Gotta love a woman who is particular about her snack cakes! 🙂

    You make an interesting point about actively avoiding brands. I do that with Pepsi, but only because of my loyalty to Coke.

    I don’t I’ve ever made a conscious decision not to buy a consumer product because of the parent company or owner.

    I’m curious…and no need to divulge anything too personal here but is it their stand on a particular issue or their politics in general?


  4. If I’m going to burn Weight Watcher points on snack food, I gotta enjoy it fully :=)

    As far as the politics things go, Little Debbie/Coors owners are noted for their far right of center politics. As privately held corps, my dollars, therefore, support causes with which I’m uncomfortable.

    (Welch’s was banned in my house growing up for the same reason. Dad wouldn’t buy a Ford because Ford Sr was a blatant antisemite. We didn’t eat grapes in the ’70s as part of the national boycott. You can see where I get this from.)

    Come to think of it, my list of “don’t buy” gets longer everday :=)

    Thank G-d for Entenmanns.

  5. Roberta,

    Choosy is not a bad thing. I find it interesting how we blend our purchasing and our politics.

    I wonder if the companies pay attention or are even able to track that sort of buying metrics.


  6. I think companies with a left orientation certainly do … Ben & Jerry’s comes quickly to mind. They’re not shy about promoting their special causes. Not sure about the other side of the aisle, though.

  7. Brian says:

    Thanks for the Tareyton reference..what a great brand.

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