Shhh! You’re being too quiet!

Sometimes we try too hard and inadvertantly create the very situation we were trying to avoid. 

Check out this post I wrote a couple days ago.   What, within the post, do you find your eyes drawn to or distracting you from the message?

Right — the flickr credit. I was trying to make it unobtrusive and instead my efforts have it sticking out like a sore thumb.  I should have just not worried about the type size and let it be.

Much like someone in the theatre shhing someone talking and actually being louder than the original offender — as marketers, we can over think and over do. Sometimes…that focuses the spotlight right where we don’t want it.

Flickr photo courtesy of double cappuccino.