:60 ticks marketing tip: Left is perfectly right

60ticks_2 Grab it fast…it’s gone in about a minute.  A :60 ticks marketing tip is 150 words or less…so read it in a minute and implement it in the next!

There is a myth that goes like this…print ads located on the left hand page or in the back of a magazine or newspaper will get substantially lower readership.

Like most myths, there’s not much truth to it. A recent study shows that there is less than a 2.1% difference in average reader interest for left versus right pages. As for front versus back of the book, the difference is only 3.2%.

Not surprising, the #1 factor in influencing readership is creativity. How interesting and useful is the ad? In the end, it’s about what you have to say and how you say it. 

So, next time you are placing an ad, worry less about where you put it and more about what you put into it.

That’s it…go put it into action!

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4 comments on “:60 ticks marketing tip: Left is perfectly right

  1. Interesting. I didn’t know that. Seems like costs should be put into idea creation and ad layout then into placement in the paper.

  2. Thanks for the tip. I recently placed my first ad in C-BUS Magazine and was placed in the back (http://www.cbusmagazine.com/) and thought that wasn’t a good thing. Guess I’ll focus on the content of my ad more on its placement.

  3. Dawud — the first and most important element of creating a print ad is knowing who you’re talking to and what matters to them.

    Then, talk to them in a creative, break-through way.

    Then, negotiate the best buy your money can get you.

    The good news is — left or right, both are okay.

    Drew

  4. Alvin,

    There’s such a small difference, it’s not worth worrying about.

    Far better to worry about your content!

    Drew

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