Join me by the fire

Campfire_1 Have you ever shared a campfire with a friend? 

The warmth and the crackling colors mesmerize you as the fragrance of the burning wood mixes with the crispness of the night.  You’re aware of the world that cocoons you but it simply serves as the backdrop to the moment.

You sit close together, your voices almost hallowed in their hush.  You listen intently, knowing each has something important to be said. 

You aren’t in a rush, trying to force your point or plan your response before the other finishes talking.  You are savoring the conversation and are content to let it pace itself.

You are reluctant to let it end.  You feel connected.  You know you matter.

That is what good marketing looks and feels  like.  No hype.  No interference.  Just authenticity and intimacy.

Flickr photo by Mr. Sugden

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9 comments on “Join me by the fire

  1. Drew – another great analogy. I always know I can find something thought-provoking on your blog!

  2. Steve Sisler says:

    Drew,

    I agree in that this is a great analogy! Your descriptive prose brings back some wonderful memories over the last 16 years at Y Camp! Thanks for sharing.

    Steve

  3. Do you mean sit outside? On the ground? In the dark?

    I’m all for unforced genuineness and intimacy, but can’t we sit inside where it’s warm and critter-free?

  4. Do you mean sit outside? On the ground? In the dark?

    I’m all for unforced genuineness and intimacy, but can’t we sit inside where it’s warm and critter-free?

  5. Pat,

    Thanks…I find it is an analogy that clients can grab onto and share with their internal audiences to help them understand why we’re shifting their traditional “shouting” style of marketing to something different.

    Drew

  6. Steve,

    I thought it might. Now the real question is — will it change the way you market or do you already do it this way?

    Drew

  7. Ah Roberta — you hate the idea so much you had to post your objections twice??:)

    How about a crackling fireplace then? Better?

    Drew

  8. Ooops, my bad. Inside by the fire much better. Don’t forget the brandy.

  9. Roberta,

    LOL — I can see the swirling brandy right now.

    I guess that is one way to encourage honest communication — drunkenness!

    Drew

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