Drew sucks!



Any marketing strategy that J&J employs must be smart for all of us, eh?

Picture_3 Apparently the folks at Johnson & Johnson thought it would be wise to adopt the best offense is a good defense mentality when it came to their product Splenda.  They’ve spent countless hours and dollars securing every possible anti-Splenda domain name they could think of.

Seriously…this is one of the dumbest things I have ever heard.  This isn’t smart marketing. This is paranoia.

Surely we’ve all learned that in today’s citizen-driven communications, if people want to create a forum to say good or bad things about a company or product — they will. No matter how many domain names you own.

A hat tip and thanks to Roberta over at Copywriting Maven for calling this to my attention.

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