How would you tip the scales?

Scales_2 It’s the biggest sales job we have to do — sell ourselves.


  • One of two agencies up for an account
  • One of two finalists for a job we really want
  • One of two small businesses pitching for a big new client

You know that the decision makers are in the final phases of weighing their options.  Might be a few days, might be a week, might even be a month.

How do you stay top of mind?  How do you let them know you really want the job/account?  How do you demonstrate you’re the right choice?   How do you balance the scales between looking too eager versus nonchalant?  Or do you do nothing and just let your interview/proposal speak for itself?

How do you make sure that you stand out from the crowd?

Flickr photo courtesy of buggs.

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