Microsoft takes on Apple’s iPhone with ZenZui

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 Maybe this is why Apple and Steve Jobs announced the iPhone when they did….

Yesterday, Microsoft Corp. announced the launch of ZenZui, an independent company with the mission of transforming the way people engage, consume and interact with Web content through a revolutionary mobile user experience and information ecosystem. 

With ZenZui, your phone screen is a portal into your own customized Zoomspace, an information landscape of personalized, cached content that we call Tiles because they reflect your lifestyle. Using a single thumb, you fly in and out of your Zoomspace — two simple taps gets you directly to any Tile.

Read the official press release over at Virtual Generations.

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6 comments on “Microsoft takes on Apple’s iPhone with ZenZui

  1. Hi Drew,

    Thanks for the link to virtual-generations.com, I appreciate it! 🙂

    Jaap

  2. I think Microsoft definitely has something up their sleeve with this, but I think its more approachable along the Zune product line.

    I’m a Microsofty but I can’t help but say I smell vaporware.

    And if you are looking for a great mobile experience – you can’t look much further than Windows Mobile 6…

  3. Jaap,

    You bet…thanks for finding the story!

    Drew

  4. Andy,

    What about this makes it sound like vaporware to you?

    As a Mac guy, I must admit, I don’t pay much attention to what Microsoft does.

    So are you saying you think this is just a suped up Zune?

    Drew

  5. Cam,

    You have me nodding. You’re right…habits are pretty engrained. Do you think this product waiting in the wings had anything to do with Apple’s announcement?

    Your toothpaste argument is a good one but how does that relate to the fact that noawdays, most tooothpaste is not in a tube at all? Does that contridict the flip top change’s conclusions?

    Drew

  6. Cam,

    Hmm, they’re not tubes. They’re more like little plastic bottles. I wonder if we buy toothpaste in the same sort of container?

    (I’m e-mailing you photos so we can see.)

    I was just having this brand names becomes generic names (i.e. roller blades) discussion with a client today. Not sure he’s tracking with me. We’ll try again tomorrow!

    And my answers…band-aid, kleenex, and balls of whacks, for sure!

    Drew

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