The front page of US Today’s Money section offers Apple a big pat on the back for their iPhone launch in January.
The article quotes a Harvard Business School professor who says that Apple has generated over $400 million in free publicity and Peter Sealey is later quoted, calling Steve Jobs is the best marketing CEO in the business.
Citing the 80% market share that the iPod enjoys (which now generates 50% of Apple’s revenues) the article goes on to list the high points of what they deem the Apple marketing manual.
- Make innovative products
- Keep it simple
- Create truly memorable ads
- Find an enemy
- Offer surprises
- Put on a show
Just listen to that string of words: Innovative. Simple. Memorable. Hero (my edit). Surprises. Show.
Wow. (Not like a Microsoft wow…a real wow!)
What do you think? Which item on this list do you think most businesses are best at? Worst?