Try this experiment on your employees

Experiment No lab coat required.

If you asked your peers/employees to tell you in a sentence what your company’s compelling reason for being was – what would they say?

If you are like most companies, they would burst out laughing.

And then odds are, every one of them would give you a different answer.

How can we expect our employees to deliver consistent quality and service/products that are aligned with the company’s core mission if they don’t know (and really know) not only WHAT it is, but WHAT it means, WHY it matters and HOW you make it real?

This isn’t just a marketing slogan of the month or rattling off a buzz word or two – this is taking the time to define the heart and soul of why you are in business – from your consumer’s point of view.

Try it. Come back and tell us about the experiment. 

Reblog this post [with Zemanta]

9 comments on “Try this experiment on your employees

  1. Matt Dickman says:

    We’re starting to go through a process like this as we work to re-align our external image with our internal image. Great experiment Drew.

  2. Bob Glaza says:

    Another great random experiment, Drew. Just last week I was asked the question. My response was met with some skepticism – likely because it is a bit idealistic. But my organization? we are created and exist as a community building tool. To gain more knowledge of how we live and work with one another – in this place.

    Now I get to ask a few people 🙂

  3. Matt,

    Did something specific prompt the desire/need to go through the work of aligning your internal and external image?

    How far along are you in the process?

    Drew

  4. Wow Bob — that is idealistic. But it sounds like a company that could inspire me to deliver and give my best effort.

    Did they look at you funny because you were wrong, in their opinion or because they hadn’t thought about it that deeply before?

    Drew

  5. Marie says:

    “How can we expect our employees to deliver consistent quality and service/products that are aligned with the company’s core mission if they don’t know (and really know) not only WHAT it is, but WHAT it means, WHY it matters and HOW you make it real?”

    You are right about that. Deep understanding of the mission and vision statement of the company is essential. It is like compared to our life. Having no idea about our mission in life is like living a life without direction and purpose

  6. Marie,

    Exactly. As human beings we need direction and something to shoot for. We want our time/work to matter.

    We get that in personal terms but often times, employers miss the boat in this area.

    Drew

  7. Irene says:

    It’s not a surprise to know that most of the employees don’t know their company’s mission statement. It’s probably because of the fact that most of them don’t like what they do. Maybe others are just compelled to know it because it’s necessary for their job.

  8. Irene —

    I don’t believe 100% of the responsibility for knowing and growing a brand sits at the employers’ feet.

    It’s not so much about memorizing the mission statement. It is having a gut level understanding of what their company’s brand promise is.

    That requires a partnership between employer and employee. And I believe that requires both sides to willingly come to the table, ready to help the other side be successful too.

    Drew

  9. huangqin says:

    UGG
    UGG sale
    Cheap UGG Boots
    Discount UGG Boots
    Authentic UGG Boots
    Genuine UGG Boots
    Origianl UGG Boots
    Women’s Ugg
    Men’s Ugg
    UGG Australia
    UGG Store
    UGG Official Store
    UGG Shop
    UGG Online Store
    UGG Boots
    UGG Boot
    UGG Sandal
    UGG Sandals
    UGG Slipper
    UGG Slippers
    UGG Classic Cardy
    UGG Classic Crochet
    UGG Classic Mini
    UGG Classic Short
    http://www.uggsale.org/ug today

Leave a Reply

Your email address will not be published. Required fields are marked *