You need to read You, Inc!

Picture_4_2 Harry Beckwith gets it.  Marketing.  Branding.  Communications.  Relationships.  Not only does he get it — he helps his readers get it.

Short, concise 1-4 page chapters.  Each one punctuated with a summary lesson/thought.  Compelling stories.  And not just marketing lessons.  Plenty of people lessons too.

Harry’s most recent book, You, Inc.: The Art of Selling Yourself was just released.  It’s as good as the rest (see links at the bottom of the post.) of his offerings but a little different.  The earlier books took a more global, company-wide perspective.  This book shrinks the focus down to the reader. 

If you want to:

  • Communicate more clearly
  • Sell more — for the right reasons
  • Advance your professional stature and value
  • Improve your presentations skills and results
  • Find more satisfaction from your work life

then you need to read this book. 

Beckwith is a master storyteller who never leaves the reader hanging.  Together with his wife Christine (a much celebrated pro in her own right) he outlines very simple truths that  can have a significant impact on your  life. Professional or otherwise.

I’ve read some great business books already in ’07.  This one tops the list. 

Harry’s other books:

No business library should be without the complete set.

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