You need to read You, Inc!

Picture_4_2 Harry Beckwith gets it.  Marketing.  Branding.  Communications.  Relationships.  Not only does he get it — he helps his readers get it.

Short, concise 1-4 page chapters.  Each one punctuated with a summary lesson/thought.  Compelling stories.  And not just marketing lessons.  Plenty of people lessons too.

Harry’s most recent book, You, Inc.: The Art of Selling Yourself was just released.  It’s as good as the rest (see links at the bottom of the post.) of his offerings but a little different.  The earlier books took a more global, company-wide perspective.  This book shrinks the focus down to the reader. 

If you want to:

  • Communicate more clearly
  • Sell more — for the right reasons
  • Advance your professional stature and value
  • Improve your presentations skills and results
  • Find more satisfaction from your work life

then you need to read this book. 

Beckwith is a master storyteller who never leaves the reader hanging.  Together with his wife Christine (a much celebrated pro in her own right) he outlines very simple truths that  can have a significant impact on your  life. Professional or otherwise.

I’ve read some great business books already in ’07.  This one tops the list. 

Harry’s other books:

No business library should be without the complete set.

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3 comments on “You need to read You, Inc!

  1. Cam Beck says:

    How in the world are you burning through these books so quickly? I’m envious!

  2. Cam,

    I’ve always been a pretty fast reader, so that helps. Plus, over the past couple weeks, I’ve done some business traveling.

    Not much else to do on a plane or in an airport but read!

    Beckwith’s book is a breeze to read. You’ll be done but wanting more before you know it!

    Drew

  3. Lori Grant says:

    Hi Drew, great minds! I love Harry’s books, especially enjoyed You, Inc. too. It was interesting to get Christine’s perspective. Did you know they’ve only been married since 2005? Just a factoid.

    I just interviewed Harry and Christine on the SmartLemming.com, see post, “An Interview with Harry & Christine Beckwith, Authors of “You, Inc.: The Art of Selling Yourself”

    Harry and Christine provide addition words of wisdom that you might want to check out.

    thanks again for the post!

    Lori
    http://www.SmartLemming.com

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