:60 ticks marketing tip: Sad stats about employees

60ticks_1 Grab it fast…it’s gone in about a minute.  A :60 ticks marketing tip is 150 words or less…so read it in a minute and implement it in the next!

65 percent of employees say they receive no job recognition.

And 88 percent of workers say they have ideas to improve their work, yet only 15 percent offer those ideas.

Source: WorkForce Week

That’s it….what can you change in your workplace to make sure you beat these stat?

Reblog this post [with Zemanta]

2 comments on “:60 ticks marketing tip: Sad stats about employees

  1. Dan says:

    A) 65 percent of employees say they receive no job recognition.

    B) And 88 percent of workers say they have ideas to improve their work, yet only 15 percent offer those ideas.

    Solution to A) Recognize your best employees frequently (minimum once per quarter) and your average to low employees for exceptional effort. How? Easy – have them check a box when they are hired: Amazon or Barnes & Noble or Starbucks or McDonald’s (or whatever – you get the drift).

    Then, to recognize, give them a gift card in the office ($25 probably, but $10 would work) and a word of thanks.

    That’s it. The word of thanks is important. So is frequency. Budget it at the beginning of the year and distribute consistently throughout. It is the preponderance of recognition (not easy recognition, mind you, but honest recognition should occur 100 times more than it currently does.)

    The solution to B)?

    See solution A).

    If you haven’t got the budget for mini-centives then, at the very least, get really liberal with the word of thanks. But get the budget at somepoint. Words matter, but money talks, especially the kind that at least gives a nod that the employee may have a life outside of work.

  2. Dan,

    All valid points. Ones that I believe in 100%.

    Why do you think it is so hard for most employers to understand this and behave accordingly?

    Drew

Leave a Reply

Your email address will not be published.