Marketing Tips from a Marketing Agency: Brand Your Interviews

It would only stand to reason that a marketing & branding agency would be pretty good at branding and marketing itself.

So I thought it might be fun to explore some branding & marketing concepts using our own agency, McLellan Marketing Group, as the guinea pig.

Brand your interviews

Interview We brand ourselves so consumers can decide if we’d be a good match.  We make a promise so that someone who isn’t interested in our promise just moves on.  We should be using our brand to do that same kind of sorting/weeding for employees too.

Your interview questions should do more than tell you about the candidate.  They should tell the candidate about you.

Here are some MMG favorites:

  • What rules do you break at work?
  • What’s the first thing you do in the morning?
  • In a team environment, are you a motivator, player, leader, or enthusiast?
  • If you were a salad dressing, what kind would you be and why?
  • Persuade me to move to Des Moines.
  • How do you manage stress?
  • What’s your personal motto?
  • You’ve got one seat left in the fallout shelter, family not included, who gets the seat?
  • What’s your definition of working too hard?
  • If I met one of your former co-workers at a BBQ and they’d had a beer or two, what would they tell me about you?
  • If you could have one super power, which would you choose?

I’m not suggesting these are the questions for you. These questions speak to the MMG brand. Each of these give a little clue about the company and the people who work there. 

So knowing your culture like you do — what might your branded interview questions be about?

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