Keep banging into those walls

Picture_6 We have one of those roomba robotic vacuum cleaners.  It’s a beautiful thing.  You stick it in the room, hit clean and away it goes.

But…it’s a blind robot.  So the way it navigates through the room is by going in a straight line until it hits something.  Then, it usually tries again…and hits the same thing.  Then, it makes a slight adjustment to the left or right and maybe gets an inch further…and hits the same wall.  So it adjusts again and again until it finds a new stretch of carpet to clean.

Eventually, it has covered the whole room.  Not in a straight line but by making many, many slight adjustments until it finds the light of day. 

Marketing is a little like that.  Sure, sometimes we hit it out of the park with one ad, event or website.  But more typically, it is about doing the same things over and over and making minute adjustments along the way.  The key is the persistence.  Believing in what you’re doing and be willing to bang your head a few times as a trade off for the eventual success.

As you might know, one of my personal heroes is Walt Disney.  He chased his dreams despite bankruptcies, nay sayers, rivals stealing his ideas and a lifetime of hearing the word "no."  Tim Siedell of Bad Banana Blog puts a different spin on Walt’s struggles.

Do you have the roomba spirit?  Are you willing to bang into a few things to get the job done?  Do you believe in what you’re doing as much as Walt did?

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2 comments on “Keep banging into those walls

  1. It’s nice to find a marketing blogger that also has an interest in Walt Disney. You’ve probably read Neal Gabler’s Walt Disney biography, but I just got through reading it and found it riveting. I thought I knew everything there was to know about Walt Disney until I read this book.
    I’ll have to get a Rummba and try it out.
    Keep up the great posts.

  2. Scott,

    If you haven’t already read my series…marketing lessons from Walt (see right sidebar for a link) you’ll want to check it out. I think you’ll enjoy the juxtaposition of marketing/Disney.

    I have read Gabler’s book and like you, found it fascinating. One of the reasons I identify with Walt is because he was so flawed, like all of us are. And yet, he build this amazing empire.

    It gives me hope that I too, just a regular, flawed man, can do something significant.

    Keep coming back!


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