It happens a lot. First I hear the whispering. Then, I notice the people trying not to stare. Then, one of them rummages through her purse, looking for something for me to sign.
Finally one of them musters up the courage to ask, "are you Tom Cruise?" I smile politely. I don't want to make them feel bad.
I just shake my head and say, "actually, I'm a little taller. But thank you."
Saw this on Gavin's blog and couldn't resist. He looks like Capt. Kirk, btw.
Now…before you dismiss this as online silliness, think about this.
I had never heard of MyHeritage.com before. I would have probably never gone looking for an online genealogy source or a place to create a family website. But, I have a couple uncles who are very into tracing our family's past. So, I passed the link onto them. (Besides, I want to see who they look like!)
Recently we talked about whether or not the Ray-Ban YouTube video was effective from a sales point of view. I think MyHeritage.com's effort is a much better effort in aligning the viral marketing with the actual product.
Think about your product or service. Could you create a viral "something" to draw people to your website and encourage sampling/sales?