Don’t leave THIS out of your media releases!

Forget In today's age of the digital media release, I find this statistic from BusinessWire amazing.

Less than 1% of press releases submitted contain hyperlinks

Adding a hyperlink does several things for you:

  • It adds valuable links back to your website or blog
  • The links are SEO juice
  • You shift your media release to a useful, connective tool for consumers
  • It allows you to enhance the story with background or related information
  • It opens the opportunity to communicate with your audience

Make a rule for yourself right now.  You will not send out a media release without at least 2 outbound links.  But don't overdue.  Anything more than 1 link per 100 words runs the risk of being labeled as link spam.

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