In today's age of the digital media release, I find this statistic from BusinessWire amazing.
Adding a hyperlink does several things for you:
- It adds valuable links back to your website or blog
- The links are SEO juice
- You shift your media release to a useful, connective tool for consumers
- It allows you to enhance the story with background or related information
- It opens the opportunity to communicate with your audience
Make a rule for yourself right now. You will not send out a media release without at least 2 outbound links. But don't overdue. Anything more than 1 link per 100 words runs the risk of being labeled as link spam.