Don’t leave THIS out of your media releases!

In today's age of the digital media release, I find this statistic from BusinessWire amazing.

Less than 1% of press releases submitted contain hyperlinks.

Adding a hyperlink does several things for you:

It adds valuable links back to your website or blog
The links are SEO juice
You shift your media release to a useful, connective tool for consumers
It allows you to enhance the story with background or related information
It opens the opportunity to communicate with your audience

Make a rule for yourself right now. You will not send out a media release without at least 2 outbound links. But don't overdue. Anything more than 1 link per 100 words runs the risk of being labeled as link spam.