Web 2.0 meets Print 2.0

Eric Kintz, VP of all things fun at HP, is videoblogging from HP's NYC Print 2.0.

At this event, they unveiled some very cool printable mashup books featuring Gwen Stefani, Hannah Montana (from Disney) and others.  Go on, print out a book that makes it look like you and Gwen were on the same tour!  Or check out what designer Paula Scher has to contribute to your company's brand.  Not your cup of tea?  How  about what snowboarding expert Jake Burton says about knowing your customer?

Take a peek at Eric's thoughts on how HP is shifting from printers to printing and how those of us who spend time in the digital world are about to discover some new and very cool ways to integrate traditional print with our speed of light digital world.

Eric also blogs over at The Digital Mindset.

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8 comments on “Web 2.0 meets Print 2.0

  1. Thanks for sharing; I briefly read about Print 2.0 yesterday. Sounds like a very promising form of customized printing. I can imagine the possibilities now. With existing RIAs and the upcoming Adobe Apollo platform, I see publication reaching some very promising highs in next 5 years.

    I’m curious about HP’s fulfillment strategy

  2. I am glad that the effort HP is taking, will cross their brand borders. Hopefully marketing people will consider print as a way to be creative, by using digital techniques.

  3. Eric Kintz says:

    Drew,

    Thanks for the link and for doing some great research to provide further insights! To answer Mario’s question in the comment section, you will be able to print at home, at retail (we have started announcing partnerships with retailers, such as WalMart for digital entertainment or Meijer for photography) or online (e.g. tabblo or Snapfish) through our network print service providers.

    What is also very exciting for bloggers are our partnerships with Flickr to create photobooks and movable type to print your blog. And there are many more to come with the leading web 2.0 properties…

    Thanks again Drew for helping spread the word
    Eric

  4. Mario,

    The possibilities are mind boggling. And I have to say, bravo for HP for a very bold look past one of their core product lines (printers) to recognizing a new opportunity.

    Did you see that Eric answered your question?

    Drew

  5. Pieter,

    I think you are correct. it’s a very bold move that deserves our attention. I’ve already started wondering how we might use it for clients.

    Drew

  6. Eric,

    These are fascinating times…the changes come so rapidly it’s hard to keep up. But I imagine it makes your job pretty remarkable.

    The pieces you’ve done with the experts like Scher are really noteworthy. I hope people invest the time to explore.

    Thanks for bringing us glimpses into the future!

    Drew

  7. Yes I did; Thank-you Eric!
    I followed up with my own post on further thoughts: http://tinyurl.com/ynwrml

    This is becoming an emerging field for service providers and for marketers looking to offer end-to-end printing solutions that save time throughout the value chain.

  8. Mario,

    As I said to you on your blog…what is going to be interesting is to see where the retailers take it from here.

    Drew

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