Evidence that we need to pay attention to our brand

Picture_6 When was the last time you saw a grocery aisle stocked with generic products? 

You remember the generic promise:

  • Made by the same manufacturers as the brand name products
  • In blind taste tests, no one could tell the difference
  • Cheaper

Sounds like a slam dunk, doesn’t it?  And yet, generic products have vanished off the shelf. 

Consumers are drawn to the safe and familiar, for the most part.  They want reliability and comfort in their decision.

They want you to create a brand they can trust and rely on.  Are you?