I still wish I had written this

Very early in my blogging life, long before you began to read what I had to say…I discovered one of the finest, most precise bits of copywriting that I have ever seen.  I've decided that I needed to bring it back around, because I really want to share it with you.

It is the best of copywriting…both form and function supporting the core message.

Selfishly, as a writer, I also love that it clearly demonstrates that memorable copy is not accidental. This is a work of art.

I felt a surge of both admiration and envy when I saw this.  Stick with it for the entire two minutes.  The twist is worth the wait.

I hope we all aspire to be this good at something!

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