Thinking of going into marketing?

Prstudent Somehow through the years, I’ve befriended many people who teach a college course or two.  Which means I get to speak to many a college class. 

Recently I was asked to give a presentation about my career path and how to break into the business.

Here are some of the lessons I shared:

It won’t go as you expect.  One of the most valuable skills a marketer can have is the ability to dip, dodge, dart and dig.  Flexibility and the fortitude to endure constant change is a must.

It’s not about the money.  Sooner or later, almost everyone takes "the" job for money.  And quickly realizes what a huge mistake that is.  The job is grueling.  Do it because you love it.

Be memorable.  This is a business filled with smart, funny superstars.  You have to find a way to stand out.

Do whatever it takes to break in.  After the first job is on the resume, it gets much easier.  But that first one is a bear to get.

Look for opportunities others don’t want — clean up the biggest messes.  This is a great way to get noticed and demonstrate your passion for the business.

Always be the guy/gal on the bottom of the pyramid.  He who supports his teammates will ultimately shine.

Never work for a jerk.   Life is too short and there are too many good bosses out there.

Soak it all in.  This is probably one of the most amazing  eras of marketing — and you get to live it.  Revel in that.

Steven Silvers at Scatterbox had some advice for students as well