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Somehow through the years, I’ve befriended many people who teach a college course or two. Which means I get to speak to many a college class.
Recently I was asked to give a presentation about my career path and how to break into the business.
Here are some of the lessons I shared:
It won’t go as you expect. One of the most valuable skills a marketer can have is the ability to dip, dodge, dart and dig. Flexibility and the fortitude to endure constant change is a must.
It’s not about the money. Sooner or later, almost everyone takes "the" job for money. And quickly realizes what a huge mistake that is. The job is grueling. Do it because you love it.
Be memorable. This is a business filled with smart, funny superstars. You have to find a way to stand out.
Do whatever it takes to break in. After the first job is on the resume, it gets much easier. But that first one is a bear to get.
Look for opportunities others don’t want — clean up the biggest messes. This is a great way to get noticed and demonstrate your passion for the business.
Always be the guy/gal on the bottom of the pyramid. He who supports his teammates will ultimately shine.
Never work for a jerk. Life is too short and there are too many good bosses out there.
Soak it all in. This is probably one of the most amazing eras of marketing — and you get to live it. Revel in that.
Steven Silvers at Scatterbox had some advice for students as well.