Want someone to read your ad? Better sharpen your pencil.

Headline I remember my copywriting professor telling us that when we were working on print ads, we should spend at least 1/3 of our time on the headline — it was that important.

Your headline is either a speed bump your audience won’t brave or a whiff of freshly baked cookies, enticing them in.  Your call.

Join me over at IowaBiz.com for some headline suggestions.

4 comments on “Want someone to read your ad? Better sharpen your pencil.

  1. John Gillett says:

    Thanks for the info!

    I agree that a great headline will pull readers into into the ad, but if you don’t pay off the headline, they will run to the next page before you know they’ve left.

    A great headline gets them into the copy, but it is a great story that compels them to keep reading.

  2. JOhn,

    McLellan Creative….now THAT is a superb name!! 🙂

    Drew (McLellan)

  3. John Gillett says:

    Hi Drew,

    Thanks for the compliment! It’s amazing how many McLellan’s are involved in marketing…



  4. JT,

    I wonder why McLellans are drawn to marketing? There must be something inherently creative in the name.

    Or else we just can’t find real work!


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