Want someone to read your ad? Better sharpen your pencil.

Headline I remember my copywriting professor telling us that when we were working on print ads, we should spend at least 1/3 of our time on the headline — it was that important.

Your headline is either a speed bump your audience won’t brave or a whiff of freshly baked cookies, enticing them in.  Your call.

Join me over at IowaBiz.com for some headline suggestions.