What’s your Facebook strategy?

Picture_1 I’ve had Jason Alba and Jesse Stay’s new e-book I’m on Facebook – Now What?? for a few weeks.  I’d planned on reviewing it sooner, but I found it to be incredibly slow reading. 


Because every few pages, something they wrote had me going back to my Facebook account and adding, subtracting or adjusting something. 

Jason and Jesse have created a very clear, concise guide to the many ways you can enhance your professional life with Facebook.  There are plenty of screen shots and examples to illustrate their points.  One of my favorite features is that each chapter ends with a little "To Do" list that helps readers apply what they just learned.

As you would imagine, the book is structured to take a novice from start to finish.  So if you’re already a seasoned Facebook user, you can skip the first chapter or two.  The meatiest part of the book are the center chapters but they are nicely bookended with the intro to Facebook on the front and the etiquette and glossary on the back.

Here’s how the book is laid out:

Chapter 1: Getting Started
Chapter 2: Getting Involved
Chapter 3: Commonly Asked Questions
Chapter 4: Facebook Applications
Chapter 5: Privacy
Chapter 6: Your Facebook Strategy
Chapter 7: Facebook for Business(es)
Chapter 8: Facebook No-No’s
Chapter 9: Additional Resources
Appendix A: Non-storable Data

If you’re looking for a lot of background on Facebook or big picture statistics — this isn’t the book for you.  But if you want to dig into this social media tool and really make it work for you and your business — it’s well worth the read. 

You can buy it straight from their publishers.  They also (of course) have a blog on the topic.

4 comments on “What’s your Facebook strategy?

  1. Jesse Stay says:


    Thanks for the great review of our book! I’m really glad it was interesting for you – let us know if we can help you further.

  2. Jacob Morgan says:

    Hi Drew,

    It’s amazing how powerful social media platforms can be. Recently I created a group on linkedin, in just a few weeks I have increased my contact size by 8 fold. Not only that but I also managed to recruit a group of around 500+ search marketers.

    I think the most important thing to understand is how the different types of social media platforms can be used in conjunction with one another. That way you can really deliver targeted marketing messages to the people who want to hear them.

  3. Jacob,

    What would you say were the factors that made your group successful in growing your network?


  4. Lew,

    The book doesn’t really get too deep into the more sophisticated opportunities like how to create a group that drives traffic or $.

    I’m not too sure anyone has created a group that is self-sustaining. I’d love to hear more about it, if there is such a beast.


Leave a Reply

Your email address will not be published. Required fields are marked *