Around the horn: 04/10/08

Picture_3 "Around the horn" is a baseball warm up drill that has the infield players simulating the path a ball would take during a double play.  In my case, I’m using the term to share some of the best posts I’ve seen recently.

"You’re not all that."  A great line from Andrew Clark’s post on 15.5 ways to be more creative over at Brand Chef.  Check out his very helpful list of creativity triggers.  I especially recommend #10 and #15.

Lewis Green offers up some insights on how to increase sales and marketing’s effectiveness in your organization.  As you would expect if you are a regular reader of Lewis’ work — the post is very thought provoking and insightful.

Can seeing the Apple logo actually make you behave more creatively?  Robyn McMaster explores this question, in relation to an article from the Journal of Consumer Research.  Together, they conclude that even the briefest exposure to well-known brand logos can cause people to behave in ways that mirror those brands’ traits.

Want to squeeze even more out of your Google searches?  John Jantsch over at Duct Tape Marketing offers up 10 of his favorite web site and SEO shortcuts.  By adding what Google calls an operator followed by a colon you can get some pretty interesting research done very quickly, according to John.