Be sure to build some fun into your brand

One of the things I enjoy about Google is that they understand that they don’t always to take themselves so seriously.

The way they play with their iconic logo/home page graphic is so smart and attention-getting.  The fact that they only do it for holidays is also brilliant.  Too often and it becomes common.  Here was their offering for Earth Day.

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How could you play with your brand in a noticeable, talk worthy way?