Think of the words that seem to crop up everywhere. Transparency, conversation, consumer generated, authentic, engaged, empower. We could go on and on.
But here’s my question. Are we using this words so often and in so many places that we’re wearing them out? Are we reducing their impact and meaning? Are we squeezing the potency from them?
Can words tire? Can we tire of words?
Those are the questions I pose over at Marketing Profs Daily Fix. Come share your thoughts.