I don’t know much about that…

36823168 Marketing and marketing tactics are changing at the speed of light.  Have you caught yourself saying "I don’t know anything (or much) about XYZ?"

What happens next?  Do you accept that you just aren’t that familiar with it?  Or do you recognize you’d better fix that situation? 

I think how you answer that question says a great deal about you and how well suited you are for a marketing career.  You can’t afford not to know.  I don’t care how many years of experience you’ve got.  I promise you, you’ve got things to learn.

If you don’t have the curiosity or the drive to keep learning how to help your business or your client’s business grow and communicate — then dust off the resume, my friend.   Because you need to get out of marketing.

How can you learn?  Lots of ways.

  • Find someone who does know and ask them to teach you.  They’ll be flattered.
  • Take a class or pay someone to teach you.
  • Find a blog written by an expert in the field.  Do more than read it — participate.
  • Read a few books on the topic.
  • Wade in…and try it.  Most of us learn best from doing.

If you hesitated when asked the question, remember this.  Do you suppose your co-worker who is climbing up the same ladder you are hesitated?  How about your competition?

13 comments on “I don’t know much about that…

  1. Keri says:

    I think what is comes down to is your level of interest. If you aren’t interested in marketing, and constantly increasing your knowledge, then it isn’t the right thing for you! Nice blog, learned about it from The Viral Garden – and I’m glad I did!

  2. Susie says:

    Great post, I am going to need to pass this along to the one’s that don’t get it, the new marketing techniques are shooting up all over around us, like creeping charlie and trying to sell it to those that are terrified of it has been my biggest struggle.

  3. Chris Kieff says:


    Of course the gap always lies between intention and action. When I encounter something new that I want to learn about, which happens often, the challenge is finding the time and means to carry the desire to into action.

    Thanks as always for your thought provoking blog posts.

  4. This is a good slap in the face. Thanks for waking us up.

  5. Hey Keri,

    Glad you found us! You’re very right. If you don’t have a passion for the business and a drive to keep ahead of the curve, the crowd behind you will mow you over!

    This is not a business for those who want to stand in place.


  6. Susie,

    What kinds of objections do you hear when you try to sell it?


  7. Lewis,

    You’ve been in the biz for a long time. How do you keep the fire burning, in terms of continual education?


  8. Chris,

    Well, there’s a different problem all together, isn’t there! I agree with you. Trying to keep up and learn all that there is out there is a never-ending challenge.

    But, I’d must rather work with someone can’t quite keep up, as opposed to someone who just decided to sit it out.


  9. Scott,

    You can always count on me for a good slap upside the head! ;-}


  10. Jeff Gwynne says:


    As Bill Murray said in “Ghost Busters”: “Ray, when someone asks you if you’re a god, you say ‘YES’!”


  11. Jeff,

    And with conviction!


  12. flylines says:


    I am searching all over the blogesphere to find advice on how to better use a blog to market our products/services. We have recently started a blog and now are trying to figure how to get more people to see it.

    Recently Honda has produced an ad campaign for the Honda Pilot and it features our product, a concrete mix trailer.

    It is the third post at:

    We want to get this as much exposure and tie it in people’s minds to our product. Any suggestions?


  13. Hey Tom,

    With just a quick glance, here are a couple things you could do to enhance traffic to your blog.

    ~ Add a blogroll of other related/complimentary blogs
    ~ Link out to other blogs/websites in your posts
    ~ When you underline text…it “tricks” us into thinking they are links. Which only makes it more frustrating for your readers

    As you probably know, helping clients build, publicize and create communities for their blogs is something my organization does. If that would be of interest…let me know.


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