We have a new minor league hockey team (Anaheim’s farm team) moving to Des Moines. I am embarrassed to tell you that the new team’s name is….The Iowa Chops.
I know…and from a branding perspective, it gets even worse. They have given their team name even though someone else owns the name! Read about who owns the rights on the name and why that makes this an even bigger branding mess.
Check out my post at IowaBiz.com (which is back in business, thanks to it being acquired by the Business Record!)