Peter Shankman is a smart cookie. He’s created a network of reporters which I’m sure is growing every day. He’s also creating a mailing list of PR folks, business owners, marketers etc. who would be good sources for those reporters.
Do you see Peter’s brilliance? He’s a media match maker. 3 times a day, he sends out an e-mail with reporter’s requests. If you fit the bill, you contact the reporter directly and you or your company may enjoy the glare of the media’s bright lights.
Help Out A Reporter (HARO) only works if people show a bit of self-restraint. If you really aren’t the perfect fit, then be responsible and don’t waste the reporter’s time.
Peter has organized his e-mails so we can scan them quickly. You could easily know if there’s anything for you within 3 minutes.
The needs range from parents who have faced a certain problem to accountants who can speak to an issue, to insurance questions, relationship stories and health care issues. There really is a huge range and sooner or later — you will be the right fit.
By the way — did I mention this was free?
Thanks Drew! I’m forwarding this to my friends back at Drake!
And watch for opportunities to spotlight your employer too. Might help them value social media, eh?
Yep, that too!
PS – The Drake folks say thanks. This should benefit some current and future journalism students.
Hopefully they can truly help a reporter AND get some media buzz.