5 easy steps to start going green (Anita Revzani)

19146086 Drew’s Note:  As I try to do every Friday, I’m pleased to bring you a guest post.  Meet another  thought leader who shares her insights via the blogosphere. So without further adoAnita Revzani.  Again. Enjoy!

It is fairly easy for a  business to make a declaration of environmentally-friendly practices and call itself green . But consumers are now leading the green revolution and they are quick to call businesses that do not  practice what they preach.

Green or not  your business should operate in the most eco-friendly manner possible. But you don’t have to make drastic changes all at once.  Most business have been operating a certain way for many years, hence they can make changes at a relatively slow pace. This also allows them to learn about sustainability one practice at the time.

Here are 5 easy steps you can take to start:

1.  Recycle.  You can pay a little  extra to the waste management company handling  in order to ensure everything possible is recycled, but this is a justifiable expense…especially if you are going to make the claim that you are a green business. Instead of throwing things away after the first use you may be able to reuse them in a different capacity.  If you find a particularly innovative way to reuse something you may be able to share  it when highlighting your green efforts.

2.  Reduce resource consumption.  Find ways to scale back on the resources you use to run your business by printing less and using online collaborative tools , turning off computers  at the end of the day etc…..  Not only will you save money, but  make your business more environmentally friendly. At my company, Bizcard we use recycled paper when producing business cards and other print marketing materials.   

3.  Buy green.  Make sure that the supplies you use for your business are as green as possible. At Bizcard, we buy our supplies from Green certified companies. By supporting each other, we become stronger and easily influence more businesses.  Besides your production supplies, you can take a look at what  you consume on a day-to-day basis see BuyGreen.

4.  Pledge.  Unless you are specific in your efforts to be an environmentally-friendly business, your customers may not be clear on what exactly makes you green.  A pledge or mission statement about your green efforts spells out what steps you’re taking and what you hope to accomplish with regards to making the world a better place.

Find an environmental cause that you personally believe in and that complements your business and then make regular contributions to the cause.  You might even encourage your customers to contribute to the same cause. By creating an affiliation with green organizations you’re conveying an image of unity among environmentally-conscious companies.  This may also result in referrals from these companies, resulting in more customers.

5.  Engage employees.  Don’t just advertise your green intentions without actually explaining them to your employees.  You can ask everyone on staff to participate in your efforts to become greener and set up staff outings to do some volunteer work to benefit the environment. Upload  photos or recorded videos images of employees cleaning up a local park or volunteering at a community garden on a  gallery on your website. This will encourage other companies to do the same. 

Every business should take several steps toward sustainability but you do not have to make changes drastic changes in the beginning. You’ll be pleased to find, however, that most of the changes you make in order to make your business green will actually increase your profitability exponentially.

Anita Revzani is the co-founder and President of  Bizcard, a print solutions company. Anita’s past experience includes running operations for the  ABC Group and helped to create $4 million dollars in annual revenue. Prior to the ABC Group she worked at American Express where she managed key national accounts including high-end brands like Gucci, Neiman Marcus ,Lord & Taylor, and America West Airlines while they were in chapter 11 bankruptcy.

Every Friday is "grab the mic" day.  Want to grab the mic and be a guest blogger on Drew’s Marketing Minute?  Shoot me an e-mail.


Reblog this post [with Zemanta]

5 comments on “5 easy steps to start going green (Anita Revzani)

  1. Marie says:

    Great suggestions – especially for those in start up. One thing we do, is that we keep a stack of paper that we have already printed on near the printer so that if we need to print something off just to “reference” or check – we use “scratch” paper and then once both sides are printed on, we toss it in the recycle bin.

  2. Marie,

    Excellent addition to the list — thank you!

    Drew

  3. Ely says:

    @ Marie.
    We do the same at Bizcard. We realize that most of the time, the other side of the paper is not being used, so we use it to write notes or even print documents if possible. These small steps make a huge difference.

  4. This blog is really nice and informative. We are pleased to know this blog is really helping people and it’s our pleasure to post informative content on this useful blog created by webmaster.

    Here’s our market view on American stock market for 16th October, 2008

    Stocks sold off sharply yesterday and the major averages have given back more than two thirds of the advance from last Friday’s lows to Tuesday’s highs.

    The session got off to a bad start as investors began to react again to economic news: specifically, pre opening, the September retail sales and October Empire Manufacturing index were disappointing and stock futures sold off.

    Pressure on the market came throughout the session on light volume in what we think was a classic buyers’ strike after the significant volatility the past few sessions.

    Many market participants were just content to stand aside and let the dust settle. Adding to the selling pressure was further second guessing of the government’s rescue plan that we spoke of Tuesday carrying into yesterday’s session.

    The CBOE Volatility Index, the VIX, rose more than 14 points to 69.25, just shy of its record close reached last Friday at 70. The CBOE NASDAQ 100 indicator reached a new new record close at 72.93.

    The number of bulls in the Investors’ Intelligence survey fell to another multi-year low at 22.4%. The internals of the market were overwhelmingly negative: NYSE issues 8/1 negative and 97% of the volume to the downside. NASDAQ issues were 6/1 negative and 98% of the volume was to the downside.

    Based on the extreme fear and dramatic sell-off on big volume last Friday, we believe the market has probably seen its lows for this bear market but a full retest is underway. Today – Worldwide markets were down overnight and U.S. stock futures are signaling flat to lower opening. Today will be a big test for the market.

    ThePowerStocks.com Team
    Get 56 days free trial on our exclusive newsletter. Offer Limited.
    http://www.thepowerstocks.com

  5. hybrid cars says:

    ‘ Toyota Camry is a car that is innovative yet has a broad mainstream appeal. This is one of the toughest tasks facing any automaker. The Camry is the one car rival automakers all wish they could build. It offers something for nearly everyone- performance, efficiency and space- at a price most Americans can afford’, magazine Editor- in- Chief, Angus MacKenzie, said in a statement. The Japanese car maker offers the Camry in various models- with a regular four cylinder engine, or a sporty V- 6 that enables it…

Leave a Reply

Your email address will not be published. Required fields are marked *