Do we have to over think everything?

32139473 I spent several hours on a recent Saturday with a 25 year old entrepreneur. What struck me the most about him was how quickly and nimbly he moved from idea to action.

I'm not talking huge actions — but test the water actions. 

I think many companies suffer from "Overthinkitis."  By the time they have vetted, committeed and white papered an idea…it's not new anymore.  In fact, someone else launched it 6 months ago.

One of the biggest benefits of the digital world is that we can leap from idea to action quickly and often — inexpensively.  We don't have to vet it in a boardroom — we can vet it in the market.

I'm challenging myself and you — let 2009 be the year that you move from thought to action faster and with more of a "lab experiment" mentality.  Don't wait until it's perfect.  Stop thinking…start doing.  And start doing — faster.

John Moore at Brand Autopsy has an annual tradition.  On New Year's eve, he posts Bruce Mau's Incomplete Manifesto for Change.  Bruce is a remarkable design consultant who first crafted his manifesto in 1998.  Bruce's manifesto captures the spirit of this idea far better than I could.

Please take time to read it.  Better yet — take time to do it.

What's one idea you want to quickly take to action?  Could you do it in 10 days?  Tomorrow?

Update:  Jay Heyman's brain is on the same wave length.

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