HP launches MarketSplash to serve small businesses

Picture 6 One of the biggest challenges of a fledging small business is producing professional grade stationery, business cards and marketing materials.

HP believes they've created a viable solution at MarketSplash — a web-based shop that allows you to design and customize DIY templates for your business basics like stationery, business cards, static website, postcards and even promotional items like polos and mugs.

The templates give you several options — uploading your logo and beginning your design from there, or choosing one of their templated logos, or choosing industry-based templates that don't require a logo at all.

You can also opt to have them custom design a logo or stationery package for you, if you'd prefer.

The offerings and designs are vastly superior to the all too often heard "I designed it myself on Publisher" option that many start ups and small businesses rely upon.   Make no mistake, this isn't like hiring an agency to truly help you discover your brand promise and design your identity pieces to fit that promise.  But for many organizations, that's just not a viable choice.

So, MarketSplash is a happy middle ground for those companies who want to project a very professional, consistent image but can't afford an agency.

I spent about an hour getting a guided tour of MarketSplash last week and found it incredibly easy to navigate and use.  I was able to select a business card template, change the font, color and enter my own contact information in about 10 minutes. 

I have to admit, I was impressed by quite a few of the templates and the flexibility of the design modules.   But what I found most interesting were the delivery options.  After designing my cards (or whatever I needed), I could:

  • Complete the order online (choosing paper, finishes etc) and have the printed materials delivered to me via the post office
  • Have the order sent to my local Staples and pick up the printed materials in 45 minutes
  • Download the PDF files and print them off on my office or home printer

That gives me hope that HP truly does understand some of the challenges and unique needs of the small business owner. 

For a limited time, HP is offering 100 free business cards (including shipping) to new customers. 

Go check out the site and let me know what you think.   And what else would you like to be able to buy right from the site?

Note:  I'm going to order some items from the site and will let you know about the quality/experience once the items arrive.

Reblog this post [with Zemanta]

4 comments on “HP launches MarketSplash to serve small businesses

  1. Erin Ehrling says:

    Whoever came up with this program is a genius. Coming up with a professional marketing campaign for your company is very time consuming and this program will make it much easier! It is very convenient and it still gives you enough control over how you want it all to look!

  2. Erin,

    I agree….it’s a very smart tool. I hope lots of people give it a try. I think they’re going to be pleasantly surprised.

    Drew

  3. Lowis says:

    HP is Back stabbing to 1000’s of HP indigo owners, by offering online printing.
    HP is selling equipment to small print shop@ the same time selling to end users, sorry giving FREE!!??
    Shame on HP

  4. HP continues to soldier on even when the market must be in a challenging environment. This market has so many products available to the consumer and like all technology continues to change before our printers have used the first round of ink. Further more the printing industry is in a reducing market. The challenge to recreate.

Leave a Reply

Your email address will not be published. Required fields are marked *