A world wide rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.
At least that's what David Meerman Scott is telling us in his new book, World Wide Rave.
This is a fun, smart read. It will scare you in some places, like when he hints that you should quit if your bosses won't let you create a rave — but the idea generating stories are worth the fright.
Want to create a rave? Better follow David's rules:
Rules of the Rave:
- Nobody cares about your products (except you).
- No coercion required.
- Lose control.
- Put down roots.
- Point the world to your (virtual) doorstep.
You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.
In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, gives you a ton of examples from all facets of life — big companies, start ups, non-profits and individuals — all who started a rave and shared their message with the world.
And….I have 3 copies to give away by random drawing. All you have to do is leave a comment and tell us…if you could create a rave about anything (work or not) what would it be about?
Mine? The importance of being an involved, connected dad.
Come on…leave a comment and you might win this Rave playbook!
Update: Congrats to Scott Howard, Rachel and Love that Rebecca — our 3 book winners!
Yes! I am ready to start a world wide rave for good manners. Why don’t people understand the power of saying thank you and you’re welcome and just using good manners! Say “goodbye” when you end a phone call and let people hear a smile in your voice. It’s really pretty simple.
Does a digital wood product – 57 page Comprehensive Installation Guide for wooden flooring – we launched last week and which sells (in our retail eyes) as a hot-cake (6 times in the last 7 days( count as a rave? 😉
Karin H. (Keep It Simple Sweetheart, specially in business)
Drew, I would create a rave about the benefits of a federal government that sticks to it’s constitutional duties and limitations.
I am not interested in the political trappings, but am saddened by the lack of understanding of what our men and women in Washington are allowed to do. We have had at least 3 generations that have lived under a Federal System that has transformed and restricted our lives in ways that have become accepted simply because of “That’s the way it has always been”, which isn’t true.
Enough of my rant, Thanks for your excellent marketing minutes and toss my name in your hat for the book please!
Here are Gonzaga Athletics I believe we are on track to creating a national rave.
We created a unique interactive web campaign – http://www.inspiredseason.com – that asks the user to input their name and phone number (info is NOT stored) to activate our video where they see their name (Dale Carnegie stated this was one of the most important things people like to see and hear) as well as receiving an actual call from our coach during the video.
If you’re interested I would be happy to share the results and coverage. In short, it has helped increase our women’s basketball season ticket sales by 45% (1200 to 1750).
Thanks for the consistent and relevant blogs.
I’d start a rave about audiobooks. Use your drive time to learn – why listen to morning DJ’s pulling silly pranks on people. Drop by the library and grab the first thing that catches your eye.
I’d like to start a rave about laptop ( a loptop for a child project) project in my country. Firstly, we need more awareness from government and sponsor companies. I believe, this kind of projects are the biggest leverage to stop poverty.
Rave = increased awareness and momentum.
I think we need a big rave about Earth Hour and climate change. Copenhagen is happening in November 2009 and it’s where people can actually get behind earth, vote for it and get the global leaders to take a stand. Unlike Kyoto, let’s get some proper environmental standards.
If anyone wants to get involved, visit: http://www.earthhour.org/voteearth
I’d start a rave about the need for financial literacy. So many people have no idea how to manage their money – is it any wonder they get heavily into debt and can’t recover. Schools need to teach people about how to budget and manage their finances properly.
I want to play my part in building the rave for the greater Des Moines area. Lots of momentum happening here in our midwestern city and even more great things to come.
Looking forward to reading World Wide Rave. Sounds entertaining. Another book for me to pick up on my travels to SXSW.
I would RAVE about JOY – SEEPING IN JOYOUS JOY, LAUGHIN JOYOUSLY, ecstatically… JOY JOY JOY…
And it would be about doing what I love – Finding JOY in every moment… And I would show myself being joyous… and ask to see YOU being JOYOUS!!!
I’d start the worldwide recycling rave. I wish people could take small steps needed to change their ways and realize that putting garbage in this beautiful earth that won’t break down for hundreds or thousands of years is nothing short of lazy and selfish. I wonder what people would think about this garbage being buried in their front yards? Well, let’s not wise up and not poison the earth by putting it in our backyards either.
Good review. I actually stumbled across a blog event that your doing right here in Boston. If you’re in town we should link up at some point.
If I could create a worldwide “Rave”, it would be of course, for http://www.referralkey.com/
There are thousands and thousands of talented small business owners users our tool and the more people they can exchange referrals with, the happier everyone is.
I’d rave about how most companies are missing the boat on employee-ownership and the competitive advantages that an active ownership culture bring to a business.
Thanks for your blog. I look forward to the email every week.
How about ways for 13 year old kids and younger to make their OWN money in their spare time?
So they can learn the value of a buck, buy what they want when they want, and not have to ask for money from the “bank of Mom and Dad”!
Thanks for letting us rant and rave!
My rave would be about raves. And books about raves and how to rave. A meta rave, if you will.
Thanks for the giveaway!
I need to create a RAVE for a school for kids with spacial needs they are having a charity dinner coming up here in Montreal and is desperately looking out for help from the community. Check out this phenomenal organization that help little kids having a better chance getting through life, eating, talking, walking and a whole lot of more. http://www.yaldei.org
Anybody out there, that has some ideas of how to create rave or buzz please comment I’ll come back to read. Thank You.
BTW MarketingHub podcast was interviewing David Meerman Scott about his new book Rave and its very helpful info of how to create RAVE.
I want to create a rave for all my clients. Some are resistant, but I love using social media tools to help other people become brand evangelists for my clients’ brands!
I would create a World Wide Rave about the importance of inner peace. Our economy is wreaking havoc on people’s emotional and physical health.
Defined by Wikipedia…Inner peace (or peace of mind) refers to a state of being mentally and spiritually at peace, with enough knowledge and understanding to keep oneself strong in the face of discord or stress. Being “at peace” is considered by many to be healthy and the opposite of being stressed or anxious. Peace of mind is generally associated with bliss and happiness.
Great post, and I loved your BR column on The Best ROI There IS…thank you.
Marketing Director, Koch Facial Plastic Surgery
My rave would be about the importance of good communication. More confusion and upset is created because people don’t take the time to listen to their customers and pay attention to their feedback, positive or negative. So many times we as marketers as for input, get it, then do nothing with it!
It is so simple, costs you nothing, but if you listen and respond, the results can be fabulous!
I’d like to start a couple of raves. First of all – shop local! Support your friends and neighbors who own the businesses where you live. Second of all, read my online county paper at http://www.readhampton.com
Love your blog, happy to receive it in my email box every post!
Deb (www.debworks.com and http://www.readhampton.com)
I would Rave about health and fitness
I have to tell you all — I love your spirit and the raves you want to start! I wish you all could win a copy of David’s book!
But…I will conduct the random drawing on Wednesday evening, so stay tuned.
And if you still want to enter — there’s still time! Just tell us about your rave.
I always enjoy your e-mails. I would start a rave on buy low and sell high. Now is the time to get the best deals on cars, clothes, stocks. Don’t stop buying, search for the best deals and put money into our economy. Things are not as bad as the news media makes it sound. Ask your Grandparents about hard times. You will realize this is nothing compared to the Great Depression!
Hi Drew, I’d start a rave on community. You’re only as alone as you want to be. Church, school, business, mom’s group etc.
I would start a rave on the importance of learning Spanish. Hispanics are now the largest minority in the United States, and even though many speak some English now, they feel more comfortable speaking their own language. In fact, I would start a world wide rave – in SPANISH – so people could practice their Spanish.