What’s really up with small business marketing?

53008672 That was the question that Jay Ehret posed on his most recent podcast. 

As Jay says in his intro…"We are marketing in a great period of transition: a digital divide. The abandonment of traditional media and the adoption of new media in small business marketing is in. Or is it?

So what should you do? Jump wholeheartedly into social media and online marketing? Are traditional media like newspaper, TV and radio dead? Is Facebook and Twitter the magic marketing answer?"

He then interviewed four business marketing practitioners to get their take. Where should entrepreneurs do? What's working right now? What does the future hold?

It's a good listen and I think you'll walk away with some things to ponder. 

You can listen off Jay's site or download the podcast to listen on the treadmill.  Either way, grab it here.

And yes…that is me.

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2 comments on “What’s really up with small business marketing?

  1. Wilfred says:

    I definitely think there’s room for a bit of both. I think that the traditional methods shouldn’t be completely thrown out, but I also strongly believe that it is essential to ensure that you are making the best use of the internet – using online marketing to it’s full potential. A great example of this I recently found on http://micalendar.ca/online-calendar-builder.html – they provide a link for your website from which your customers can build personalized calendars that have been customized by you to market your company. It’s a way to please customers and market your company that would not have been possible when only traditional methods were available.

  2. Wilfred,

    No argument from me there. I think the smartest marketing is a blending of old and new school.

    It’s not about the tools — it’s about how we use the tools to actually communicate to our prospects, customers and employees.

    Drew

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