A little grasshopper told me

Grasshoppernumber Thanks to the blog, I get some interesting mail.  But I have to say, chocolate covered grasshoppers might just top the list.

When I got it, here's what happened:

  1. It came in a FedEx package, so no one screened it.  It actually got to my desk.
  2. I didn't recognize the return address, so my curiosity had me open it right away.
  3. Once I realized that it really was chocolate covered grasshoppers, I started showing my co-workers.
  4. We visited the website on the card to see what the mailing was all about.
  5. We took photos, because I knew sooner or later I'd blog about it.
  6. We're going to have a "who will eat one of these" contest at work.  I'll let you know who wins!

Bottom line — it worked.  3-D mailings may cost a little more money — but they deliver big results when they are done well.

The folks at Grasshopper.com decided to send out 5,000 of the attention-hopping packages to entrepreneurs, bloggers, celebrities, journalists and customers.  They spent 3 months assembling the list and made sure the packaging and cross promotion (Twitter, YouTube, bloggers, their website, etc.) were all in order.

This was a very well thought out and executed campaign.  Bravo to the Grasshopper gang. 

P.S.  Grasshopper.com is actually an integrated virtual phone system for your company that includes toll free numbers, forwarding capabilities to home, mobile, office… and even online voice mail to email capabilities. Costs range depending on the package you would like – but they start at $9.95 per month and range up to $199 per month.

The URL on the package sent us to this video about the power and potential of being an entrepreneur.

 

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55 comments on “A little grasshopper told me

  1. Nice promotion, but in terms of branding I’d have had advised them to pick a brand name (and promotional item) that evokes good feelings from all customers, not just some of them.
    Grasshoppers? Chocolate covered grasshoppers?
    I can certainly imagine some customers being disgusted by this item.

  2. Interesting and well executed promo, indeed. What great free publicity.

    What puzzles me is how, reading your post, I had no idea what the campaign was about until the end of your post. And even then, other than the company name, there doesn’t seem to be much of a connection between chocolate-covered grasshoppers and a virtual phone system. Three months of list assembly (why so long, grasshoppers?) and 5,000 packages later, and the service being promoted ends up in a postscript. A great example of a campaign (medium) overshadowing the service it promotes (message).

    Now where can I get me some chocolate-covered grasshoppers?

  3. Smooth Skin says:

    What an attention grabber and had it been me, it would have been escorted right out to the garbage dumpster. I commend/pity the one in your office which actually eats it NASTY.

    Marketing technique, excellent. Not only it got your attention, it is receiving word of mouth (well through blog formt) but still. It was a well thought out and executed promotion. Costly, yeah probably, but it worked in the end.

  4. Gabriella says:

    Like your other comments I was taken back when I found out what services they offered. Someone was creatively thinking (no doubt) I am just not sure the promotion hit the mark

  5. It’s always good to see company’s thinking outside of the box. I’m not sure how many virtual telephone systems this will actual sell, but it’s only through that campaign and your blog, that I have now visited their website.

  6. Mangola says:

    I read your article with great pleasure. Thank you.

  7. I read this article for an hour and I found many interesting topics in this.

  8. Custom Essay says:

    Its the place where we can get info about marketing and passion together i like to share it with my friends thanks for post.

  9. Duty Pipe says:

    It helps in developing marketing skills that i like to discuss in further thanks for sharing.
    Regards,

  10. I’m not sure how many virtual telephone systems this will actual sell, but it’s only through that campaign and your blog.Thank you,
    Regards – Darren

  11. I really Like your other comments I was taken back when I found out what services they offered. Someone was creatively thinking (no doubt) I am just not sure the promotion hit the mark

  12. I really Like your other comments I was taken back when I found out what services they offered. Someone was creatively thinking (no doubt) I am just not sure the promotion hit the mark

  13. I saw this post and tried to run away but the grosshopper caught me. The site grosshopper.com is doing interesting job. Well done.

  14. I had no idea what the campaign was about until the end of your post. And even then, other than the company name, there doesn’t seem to be much of a connection between chocolate-covered grasshoppers and a virtual phone system.

  15. acai berry says:

    Not only it got your attention, it is receiving word of mouth (well through blog formt) but still. It was a well thought out and executed promotion. Costly, yeah probably, but it worked in the end.

  16. Wow, what an innovation! I really like the idea behind this marketing campaign. Ingenious.

  17. True…the name and the company’s function are a big of a disconnect. But, as smart as they’ve been so far, I suspect they will help our brains tie the two ideas together.

    Look what happens when I say gecko. You say insurance? We are trainable!

    Drew

  18. Every time I think I am on top od stuff, Someone comes along and shows me how much I have to learn . Thanks

  19. Its the place where we can get info about marketing and passion together i like to share it with my friends thanks for post.I saw this post and tried to run away but the grosshopper caught me

  20. Livescores says:

    Someone comes along and shows me how much I have to learn . Thanks

  21. Thesis says:

    I’m not sure how many virtual telephone systems this will actual sell, but it’s only through that campaign and your blog, that I have now visited their website.

  22. The site grosshopper.com is doing interesting job. Well done.

  23. very nice post.. thanks!! i like it

  24. I just want to say that I love your template and like the content as well. Very informative. Definitely worth reading. Thank you for such great post.

  25. That’s a brilliant idea and as you stated it does cost more but I’m sure the wow factor and brand retention make the mailings well worth the costs. So have your ate any yet?

  26. Very Nice topic you have chosen here Keep it up! and Hope to hear from you soon.

    from Ondoy

  27. Emo says:

    Not only it got your attention, it is receiving word of mouth (well through blog formt) but still. It was a well thought out and executed promotion. Costly, yeah probably, but it worked in the end.
    Emo

  28. chat says:

    in fact,to say nothing more on this subject, but still would like to thank for sharing respects
    Dear Admin, I thank you for this informative article. And I thank you for this I follow your vendors. It’s verry good. I wish you continued success

  29. I was amazed with the feature topic you have for today. It seems that each day you got to impress me with great thoughts or news from your discovery. thanks for sharing it to the whole world and be able to help and inspire your readers. keep it up..

  30. True…the name and the company’s function are a big of a disconnect. But, as smart as they’ve been so far, I suspect they will help our brains tie the two ideas together.

    Look what happens when I say gecko. You say insurance? We are trainable!

    Drew

  31. This is an interesting post.

  32. Like your other comments I was taken back when I found out what services they offered. Someone was creatively thinking (no doubt) I am just not sure the promotion hit the mark

  33. real exams says:

    This is a great article. Nice sharing….

  34. This is an amazing idea. You need to have a bigger budget to realize it but I’m guessing it is worth it. So did you eat it?

  35. Good post and a fantastic read. You have raised some valid points. Great work, keep it up. I love returning back to this site and reading the quality content you always have on offer.

  36. Interesting and funny, I don’t think i can win in these kind of contests but i don’t understand what is the chocolate covered grasshoppers related to the virtual phone system.

  37. 1000 games says:

    Nice promotion, really original. It’s always good to see company’s thinking outside of the box.

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  39. Don’t stop blogging! It’s nice to read a sane commentary for once

  40. buy propecia says:

    I think that They spent 3 months assembling the list and made sure the packaging and cross promotion (Twitter, YouTube, bloggers, their website, etc.) were all in order.

  41. Ha, who would have thought it. Nice!

  42. Hello there, I’m having problems viewing your blog on my iPhone, the comment form isn’t showing properly for me. (Just thought you might want to know, I’m typing this from my laptop.)

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  43. Yap Not only it got your attention, it is receiving word of mouth (well through blog formt) but still. It was a well thought out and executed promotion. Costly, yeah probably, but it worked in the end.

  44. Tuning says:

    P.S. Grasshopper.com is actually an integrated virtual phone system for your company that includes toll free numbers, forwarding capabilities to home, mobile, office… and even online voice mail to email capabilities.

  45. Rakeback says:

    Hi- I was really unaware about Grasshopper.com ; but Drew, your post helps me a lot to get knowledge on it. Thanks very much for sharing.

  46. Hello, I am also involved with Grasshopper.com, actually I am doing a research on it. So it is nice to see that you have also in the same field. Thanks for this information.

  47. Hey, Have involved with Grasshopper.com. I have many friends who are involved with it, they are satisfy with it too. Good luck to you.

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