Social media isn’t all that (is that how the kids say it?)

94645595 I've often said social media isn't for everyone.  Not every company should have a blog.  No one on Twitter really cares what you had for dinner (unless you ate chocolate grasshoppers) and you don't have to possess a single friend on Facebook.

Social media is a collection of great tools that hopefully bring out the best in us as people and companies.  It gives us the ability to connect, collaborate and create communities.

But that doesn't mean it's all that.  (pretty sure that's the hip phrase these days!)

Eric Karjaluoto from smashLAB wrote a very smart post about how you can get the most out of social media, even if you don't want to want to be a social media expert. 

It's well worth the read and maybe even print it off, so that on those days when you worried that you might not be Linked to enough Facebook Tweeters who blog…you can re-read it.

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2 comments on “Social media isn’t all that (is that how the kids say it?)

  1. Sara Kmiecik says:

    While I agree with some of your points, I do believe social media is a very important component to any marketing strategy these days. Still, you would not believe how many people I have spoken to that don’t implement SEO or SEM and have heard the phrase social media being thrown around and think it will double or triple their business. There are very good tools present in social media, yet I believe it should be combined with other marketing efforts.

  2. I kinda agree that whilst it can be a valuable tool for driving traffic to your website, it is a little worrying if you rely on it. If you have a website, you own the domain and the contents of that website. If you’re relying on twitter/facebook/myspace etc, then ultimately you don’t have control over it – and as unlikely as it may be, these companies could go bust / be bought out / change their policy or T&Cs etc, and that would be your hard work gone.

    You can have 10,000 followers on Twitter, but if ultimately you don’t have control over your account, and you’re solely relying on it for your income, then your business is in a precarious position.

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